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The History of Dolce and Gabbana

The History of Dolce and Gabbana

The History of Dolce and Gabbana
  • April 20, 2021
  • Posted By : Gaylon
  • 0comments


Dolce & Gabbana: (pronunciation: [Dol-Chay] [Gah- Bah- Nah]) is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. ... In 1982, they established a designer consulting studio; in time it grew to become "Dolce & Gabbana".

Dolce and Gabbana is an iconic Italian fashion house known for its distinctive and eclectic style recognized around the world.
Their designs are worn by celebrities, movie stars and  everyday men and women with a shared sense of style.
They met each other in Milan in 1980 and designed for the same fashion house. In 1982, they established a designer consulting studio; in time it grew to become "Dolce & Gabbana". They presented their first women's collection in 1985[6] in Milan, where a year later their store would open its doors.

In 1988, they launched a leotard line, and in 1989 they began designing underwear and swimming costumes. Dolce & Gabbana started to export their products to Japan and other countries including the United States, where they founded their own showroom in 1990. In 1992, the same year they presented their men's collection, they also launched their first perfume Dolce & Gabbana. They won the Woolmark award in 1991, and Perfume's Academy "Most Feminine Flavor of the Year" in 1993 for their fragrance Dolce & Gabbana Parfum. By the end of the 1990s, the company's revenues were around US$500 million and in 2003 their revenue reached $633 million. By 2005, their turnover was €600 million.

Originally inspired by eclectic, thrift shop bohemian style, Dolce & Gabbana's deeply colored, animal prints have been described as "haute hippy dom" taking inspiration in particular from Italy's prestigious film history. "When we design it's like a movie (Domenico)," says Domenico Dolce. "We think of a story and we design the clothes to go with it (Domenico)." They claim to be more concerned about creating the best, most flattering clothes than sparking trends, once admitting that they wouldn't mind if their only contribution to fashion history was a black bra (Dolce & Gabbana 2007). Sicily and Sicilian culture is the most important style and identity of Dolce & Gabbana.

D & G trademarks include underwear-as-outerwear (such as corsets and bra fastenings), gangster boss pinstripe suits, and extravagantly printed coats. Meanwhile, their feminine collections are always backed by powerful ad campaigns, like the black-and-white ads featuring model Marpessa photographed by Ferdinando Scianna in 1987 (Dolce & Gabbana). "They find their way out of any black dress, any buttoned-up blouse (Domenico)," says Rossellini. "The first piece of theirs I wore was a white shirt, very chaste, but cut to make my breasts look as if they were bursting out of it (Domenico)."

Dolce & Gabbana gave their fashion interests a musical turn in 1996, by recording their own single, in which they intoned the words "D&G is love" over a techno beat (Dolce & Gabbana 2011). Newer to the design game than other heavyweight Italian fashion houses such as Armani and Versace, the pair acknowledge that luck has played its part in their phenomenal success. By 1997, their company reported a turnover of €400 million, prompting both designers to announce that they planned to retire by the age of 40 – a promise they did not keep (Domenico).

After the designers spotted a Veneziano painting of Christ on the cross wearing a pair of their branded underwear briefs in the Venice Biennale, they commissioned the artist to do a portrait of them with the Madonna portrayed as the likeness of the chanteuse and performer Madonna Ciccone and the courtiers as two putti at her feet.

In January 2016, the company launched a high-end fashion range aimed at wealthy Muslim women featuring a collection of hijabs and abayas printed with daisies, lemons and roses.


The History of Dolce & Gabbana

In comparison to some of the other luxury fashion houses, Dolce & Gabbana is a relative newcomer to the scene. Started in 1985, the brand made a huge debut on the fashion scene and has not lost any steam. With their passion for infusing Italian culture in all of their designs, the Dolce & Gabbana history includes a unique style that resonates with fashion lovers all over the globe. Here is a brief look at the history of Dolce & Gabbana.

The Beginning of the Brand


The Beginning of the Brand Dolce & Gabbana History

Photo Courtesy of Dolce & Gabbana

 Domenico Dolce was born near Palermo, Sicily, to a family that owned a clothing business. Domenico worked in the family business since childhood, learning about fashion and how to make customers happy. Stefano Gabbana was born at the other end of Italy, near Milan. His first love was art, and he studied graphics initially. Later he turned to his new passion, which was fashion. The duo first met when they were both assistant designers at the same workplace. They began collaborating on ideas and creating designs together. After a short time, the Dolce & Gabbana label was launched. The label had their first runway show in Milan in 1985.

The Early Years

The Early Years History of Dolce & Gabbana

Photo Courtesy of Dolce & Gabbana

 “The Sicilian dress is the essence of Dolce & Gabbana, the brand’s sartorial touchstone. The dress takes its cue from a slip—but it’s a slip that’s adorned Anna Magnani, and it’s a silhouette that has graced Anita Ekberg, Sophia Loren, [and so forth]. The straps fit tight to the body just as bra straps would; the neckline runs straight across but gets waylaid at least twice, once on each side to caress each breast and in the middle to meet an uplifting tuck that’s giving a gentle push up. The slip doesn’t just slide down, but comes in at the waist to hold the figure firmly but not too tightly and then widens to emphasize the hips, only to fall with a slight taper at the knees to guarantee that the hips will sway when the wearer walks.” –Hal Rubenstein

 Dolce & Gabbana’s first collection was called Real Women, and it is an accurate reflection of their body of work. Inspired by real women and Domenico Dolce’s Italian heritage, their fourth collection is when the fashion world really began to take notice. The duo was inspired by images from 1940s Italian cinema, and it is a muse that has stayed with them throughout the history of Dolce & Gannana.

The 1990s

 The 1990s Dolce & Gabbana History

Photo Courtesy of Dolce & Gabbana

During the 1990s, the Dolce & Gabbana history includes a period of immense growth. They opened their first store in Japan. Dolce & Gabbana began to export their products to the United States and opened their first North American showroom in 1990. The first perfume line launched in 1992, the same year that Dolce & Gabbana introduced a men’s collection.

Their women’s collections were still heavily inspired by 1950s silver screen cinema. Dolce & Gabbana were seen as a refreshing alternative to the serious and somber looking fashions that were prevalent in the Nineties. Their reputation for crystal-encrusted clothing as well as their trinket adorned lines made the brand a popular choice for celebrities and awards ceremonies.

2000 til Today


2000 til Today Dolce & Gabbana History

Photo Courtesy of Dolce & Gabbana

 A partnership with Madonna fueled Dolce & Gabbana’s popularity even more in the early 2000s. The brand received multiple awards and the accolades during this time, including being named “Men of the Year” by GQ Magazine in 2003 and best international designers at the Elle Style Awards in 2004. The product line was expanded to include accessories, leather goods, and cosmetics. Most recently, the history of Dolce & Gabbana includes a delightful line of small appliances.


small appliances from Dolce & GabbanaPhoto Courtesy of Dolce & Gabban  From fashion to perfume to kitchen appliances, the Dolce & Gabbana history is vast. They have shown that they are visionaries with staying power. We cannot wait to see what they come up with next! The history of Dolce & Gabbana is an amazing success story. If you enjoyed this, you might also enjoy The History of Prada.

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